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Hypertag, which is one of the world's leading Proximity Marketing companies, has been looking into the array of bluetooth marketing and proximity marketing providers. There seems to be a huge number of small and entrepreneurial companies supplying these sorts of capabilities worldwide. Hypertag has developed a technology platform that can span a wide range of products - so as a provider, you learn to use one, and you can use them all. These include cheap low cost single purchase solutions, ful ...more
Mobile phone use has been exploding for several years, and with any hot trend the marketing opportunities are right there. Even though there are a number of ways to get exposure to your website, you need to keep an eye out for new ways to reach out to your target audience. One attractive item about mobile phone marketing concerns the ad costs which, at least for now, much lower than other more common advertising methods. Just as with any other advertising, this new avenue has its own peculiari ...more
After many years of big promises, we have seen the break through in location based marketing methods in 2010. More and more customers are looking into using pay per click (PPC) marketing methods to drive their businesses forward as they exit from recessions around the world. One channel that is attracting increasing interest is Proximity Marketing (often called Bluetooth Marketing or Bluetooth Advertising). It allows companies to reach consumers when they are standing in specific places via th ...more
Mobile marketing could be classified into two sorts in line with the technology involved. The greater traditional form involves marketing on the go like moving billboards and road shows. The 2nd type refers to marketing on the cell phone like cell phone. Since the onset of millennium, mobile marketing though mobile phone has become extremely popular. Short message service popularly known as SMS makes marketing by this process much easier.There have been some problems at first as unwanted inf ...more
Mobile Marketing all began through an American telecommunications company based in Schaumburg, Illinois. Motorola is known as a manufacturer of wireless telephone handsets that happen to be used worldwide today. This company has a long history of manufacturing various gadgets from radios in the 1940's to the invention of the first ever prototype of a digital cellular system in the 1990's. Soon the prototype was perfected and this resulted in the debut of the first generation of cell phones wor ...more
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